ABOUT US
Hello - I’m Chris Ferch, and my wife Danielle and I are excited to introduce you to Retail Blackbook—the ultimate insider’s guide to saving big on high-quality furniture. With over 30 years in the furniture industry and more than $120 million in sales, selling furniture to businesses, I’ve seen just how much people overpay for quality furniture. It’s why I started Retail Blackbook—to give everyday folks like you the same buying power as big-box retailers.
What we do
At Retail Blackbook, we offer our members access to high-end furniture and home accessories at wholesale prices—typically saving 30-60% compared to retail. We do this by allowing you to buy directly from manufacturers, cutting out the middlemen and their hefty markups. Our simple pricing structure means you pay just 10% over the landed cost of the products—no hidden fees, no surprises.
What Does Buying Directly from the Manufacturer Mean?
When we say you’re buying directly from the manufacturer, we mean you get access to the same pricing that large retail stores pay. Typically, retail stores buy furniture at wholesale prices, then mark up those prices significantly to cover their overhead costs. With Retail Blackbook, you skip the middleman, giving you insider access to these wholesale deals. It’s like having a backstage pass to the furniture industry, where you see the real prices and not the inflated retail tags.
The Retail Markup Explained
According to the leading trade magazine, the average price mark-up for traditional furniture stores prices is 50% or more. Why? Because they need to cover enormous overhead costs: retail space, advertising, warehouse expenses, employee wages, and more. Those beautiful showrooms with perfectly staged furniture? You’re paying for that. At Retail Blackbook, we run a virtual store. This means we avoid 90% of those costs, passing the savings directly to you. You get high-quality furniture without the retail markup, plain and simple.
Specializing in Mid to High-End Furniture
At Retail Blackbook, we specialize in mid to high-end furniture. Most of the vendors we partner with are known for their exceptional quality, craftsmanship, and durability. Because of this, many of our brands have MAP (Minimum Advertised Price) policies in place.
What is MAP Pricing and How Do We Beat It?
MAP pricing is a strategy used by manufacturers to ensure consistent pricing across all retailers. It sets the lowest price at which a product can be advertised, helping maintain brand value and fairness in the marketplace. However, while we can’t publicly advertise prices below MAP, we can absolutely sell products for less. This is where our insider approach shines—you get access to these exclusive deals because we don’t promote them publicly. It’s a bit of a retail loophole, and it works in your favor!
Example
For example, here’s a high end power leather sofa from a company/supplier called Four Hands. This company supplies products to retailers such as Restoration Hardware, Pottery Barn, Arhaus, West Elm, etc. If you were to run a simple Google search to check on prices advertised online, you would see very quickly what their required “MAP Price” is. As you can see, this particular sofa retails for $7,499 or above. Retail Blackbook sells everything for far less compared to typical retail purchases. If you're interested in seeing how much less, feel free to reach out as we'd be more than happy to show you how incredible the savings are!
Membership Options
At Retail Blackbook, our business model is a bit different. Instead of marking up furniture to make a profit, we instead, sell memberships that give you access to our insider wholesale prices.
Think of it this way—we don't actually "sell furniture;" we sell you the "access to buy furniture at wholesale prices."We know most people aren't exactly looking to add another membership to their lives. That's why we offer flexible options to fit your needs, whether you're furnishing a single room or an entire home.
Our membership choices include:
One-Time Purchase: $195
Annual Membership: $295
Lifetime Membership: $495
This means you can choose whichever works best for you, based on how much or how often you’d like to make a purchase. We do add a 10% processing fee on all orders, along with delivery charges that vary depending on the size of your order and your location. However, even with these fees, our customers consistently save thousands compared to traditional retail prices.
Each membership option gives you full access to our insider pricing, along with personalized shopping support and exclusive offers.
How to Shop with Retail Blackbook
We make shopping as flexible as possible to fit your needs. You can browse and buy through:
Digital Catalogs: We provide access to a wide range of product catalogs.
Websites & Social Media: Keep an eye on our platforms for new products and deals.
Videos & Demos: Get a closer look at featured items.
Manufacturer Login Access: For some brands, you can log in directly to see products and pricing.
Zoom Consultations: Schedule a virtual meeting to get personalized recommendations and answers to your questions.
Why Choose Retail Blackbook?
Save Big: No retail markups. Buy at the same prices as the big retailers.
Exclusive Access: Insider connections to top brands and manufacturers.
Personalized Service: Whether you need help finding the perfect piece or want to explore options via Zoom, we’ve got you covered.
Ready to Get Started?
If you’re ready to save thousands on your next furniture purchase, reply to this email or visit our website. I’d love the chance to show you just how much you can save.Thanks for considering Retail Blackbook. I can’t wait to help you furnish your home for less!Best, Chris Ferch OwnerRetail Blackbook
Office:
1233 S Gilbert Road, Suite 4111
Gilbert, AZ 85296
Call / Text
651-358-2315
Email:
Site: www.RetailBlackbook.com