About Retail Blackbook
From corporate furniture sales to empowering everyday buyers—how 30+ years of industry expertise became your wholesale advantage.
Thirty years in the furniture world...
For over 30 years, I (Chris) worked as a sales executive in the furniture industry, most recently with Ashley Furniture—helping furniture store owners and interior designers choose exceptional products for showrooms and client projects.
I loved the craft, the manufacturers, and the relationships—plus being part of over $300 million in furniture sales.
Here's what changed: instead of helping store owners buy furniture to mark up and resell, we now help individuals buy directly for their own homes at the exact same wholesale prices.
The thing that bothered us every day
There was just one thing I couldn't ignore: watching everyday buyers overpay.
Good people would walk into a showroom, fall in love with a sofa or dining table, and then get hit with prices marked up 2–3x (sometimes more) than what it actually cost. They'd leave disappointed… or worse, they'd buy it and overpay by thousands.
So Danielle and I started helping quietly on the side—friends, family, neighbors—anyone furnishing a home who just wanted honest pricing. What began as a favor turned into nights and weekends of helping people save thousands.
The decision that changed everything
It was supposed to stay small. A hobby. A way to help the people we cared about.
But then something clicked.
We realized this wasn't just helpful for our inner circle—this is something everyone deserves access to. Why should you need an industry connection or a designer to get honest pricing?
And we've never looked back.
Wholesale access—without the retail runaround
A private membership club that gives everyday buyers the same trade-level access that retailers and interior designers use to furnish showrooms and client homes.
30–60% Savings
Because we work privately with members, we can offer pricing below MAP (Minimum Advertised Price).
Real Support
Direct help, curated catalogs, and honest guidance—without feeling like "ticket #4821."
Trust & Transparency
Built on relationships, integrity, and decades of industry know-how.
Beautiful homes. Honest pricing.
We've helped hundreds of families furnish their homes without the retail markup—and we'd love to help you do the same. Whether you're furnishing one room or an entire home, we're here to make it simple, affordable, and actually fun.