Retail Blackbook - Refined Header
About Us - Retail Blackbook
Our Story

About Retail Blackbook

From corporate furniture sales to empowering everyday buyers—how 30+ years of industry expertise became your wholesale advantage.

Private buying club
Trade-level access
Real humans, real help
CHRIS & DANIELLE Chris and Danielle
How it started

Thirty years in the furniture world...

For over 30 years, I (Chris) worked as a sales executive in the furniture industry, most recently with Ashley Furniture—helping furniture store owners and interior designers choose exceptional products for showrooms and client projects.

I loved the craft, the manufacturers, and the relationships—plus being part of over $300 million in furniture sales.

Here's what changed: instead of helping store owners buy furniture to mark up and resell, we now help individuals buy directly for their own homes at the exact same wholesale prices.

The problem

The thing that bothered us every day

There was just one thing I couldn't ignore: watching everyday buyers overpay.

Good people would walk into a showroom, fall in love with a sofa or dining table, and then get hit with prices marked up 2–3x (sometimes more) than what it actually cost. They'd leave disappointed… or worse, they'd buy it and overpay by thousands.

So Danielle and I started helping quietly on the side—friends, family, neighbors—anyone furnishing a home who just wanted honest pricing. What began as a favor turned into nights and weekends of helping people save thousands.

The moment

The decision that changed everything

It was supposed to stay small. A hobby. A way to help the people we cared about.

But then something clicked.

We realized this wasn't just helpful for our inner circle—this is something everyone deserves access to. Why should you need an industry connection or a designer to get honest pricing?

So we made a big decision: I left my corporate job, we packed up our two little girls, said goodbye to Minnesota winters, and moved to sunny Arizona to build Retail Blackbook full-time.

And we've never looked back.

THE HOME YOU WANT Beautiful living room
Retail Blackbook Today

Wholesale access—without the retail runaround

A private membership club that gives everyday buyers the same trade-level access that retailers and interior designers use to furnish showrooms and client homes.

30–60% Savings

Because we work privately with members, we can offer pricing below MAP (Minimum Advertised Price).

Real Support

Direct help, curated catalogs, and honest guidance—without feeling like "ticket #4821."

Trust & Transparency

Built on relationships, integrity, and decades of industry know-how.

Our mission

Beautiful homes. Honest pricing.

We've helped hundreds of families furnish their homes without the retail markup—and we'd love to help you do the same. Whether you're furnishing one room or an entire home, we're here to make it simple, affordable, and actually fun.

— Chris & Danielle Founders, Retail Blackbook
FAQ - Retail Blackbook

Frequently Asked Questions

Quick answers to help you understand how Retail Blackbook works.

Absolutely. Once you're a member, we show your wholesale price plus the retail comparison.

We coordinate freight, tracking, and delivery — including white-glove installation in many areas.

Over 2,000 manufacturers including high-end premium brands — indoor, outdoor, rugs, lighting and more.

Yes — designers, stagers, investors, and Airbnb/VRBO hosts save thousands per project.

We're here for you! Text or call 651-358-2315 or email [email protected]. Real support from real furniture professionals.

Absolutely not—we believe in complete transparency. Your membership fee gives you unlimited access to wholesale pricing. When you place an order, we add a simple 10% processing fee to cover administrative work. Even with this fee, you still save 30-60% compared to retail.

Nope! There's no minimum purchase requirement. Whether you're buying a single accent chair or furnishing your entire home, we're here to help.

Since we operate virtually (which keeps costs down), we don't have a showroom. However, many brands we work with have showrooms nationwide, and we can help you locate where to see pieces in person if needed.

We accept major credit cards (Visa, Mastercard, Amex, Discover), debit cards, and ACH bank transfers. For larger orders, we can work out custom payment arrangements.

Yes—that's the whole point! Our members typically save 30-60% off retail prices. For example, a $3,000 retail sofa might cost you $1,200-$1,500 through Retail Blackbook.

Not sure where to start?

Choose the option that works best for you — guided, self-serve, or instant support.

Journey Cards - Retail Blackbook

Your Journey to Wholesale Access

Six simple steps that unlock industry-grade furniture access and transform how you shop for your home.

01

Private Access to Premium Brands

BEHIND EVERY GREAT ROOM IS A SOURCE THE PUBLIC NEVER SEES

Unlock discreet entry into a curated network of high-end furniture, décor, and lighting brands. Trusted by designers, builders, and industry insiders. Membership grants you the kind of access most people only hear whispers about.

LEARN MORE →
02

Wholesale Pricing Without the Barriers

THE REAL NUMBERS. THE REAL SAVINGS

No retail theater. No artificial markdowns. Members see confidential wholesale cost structures typically reserved for trade professionals — delivering 30-60% savings on quality furnishings.

LEARN MORE →
03

Expert Curation & Guidance

THREE DECADES OF FURNITURE EXPERTISE AT YOUR SERVICE

Navigate quality, sizing, and style decisions with confidence. Our team brings industry knowledge to help you make the right choices — avoiding costly mistakes and discovering pieces you'll love for years.

LEARN MORE →
04

White-Glove Everything

FROM DISCOVERY TO DELIVERY, SEAMLESSLY HANDLED

Transparent freight quotes, flexible delivery options, and professional placement. Every order receives the care and attention that luxury furnishings deserve.

LEARN MORE →
05

Transparent Freight & Delivery

LUXURY IS SIMPLE WHEN DETAILS ARE CLEAR

Every order includes real, accurate freight quotes and a range of delivery options — from curbside convenience to full white-glove placement. No surprises. No mysteries... except how easy it feels.

LEARN MORE →
06

Savings That Redefine Possible

WHOLESALE COST + FREIGHT + SMALL PROCESSING FEE

The outcome is extraordinary. Members routinely save thousands — often enough to pay for their entire membership on the very first project. Quiet value. Loud results.

LEARN MORE →
← Click arrows to explore all benefits →